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Social Media: Messaging and Tactics // Spring 2022
Thursday, May 26, 2022, 2:00 PM - 5:00 PM EDT
Category: Online-Only

Social Media: Messaging and Tactics

Thursday, May 26, 2022
2:00pm - 5:00pm ET

Format: Online
Location: Zoom
Intended Audience: Marketing professionals from A.R.T./New York member organizations of any size.
Participation Level: Medium - Mix of presentation and discussion.

Social Media Messaging and Tactics is a workshop designed to teach art makers how to choose, leverage, and evaluate major social media platforms. This class will provide creatives with the most up-to-date user data available to help cultivate existing and new patrons or audiences. We will also discuss goals for social media usage that centers authentic relationships. Some questions we will delve into:

  • What is your voice or brand?
  • How do I find/create content to share? 
  • Which platform is right for me?

Participating artists will have access to all instructional materials plus additional resources via Google Classroom. 

Jessyca Holland has over sixteen years working in the arts and culture field. In 2010, Jessyca co-founded C4 Atlanta, a nationally recognized non-profit arts service organization. During her tenure at C4, Jessyca built and managed programs that reached thousands of artists each year. In addition to her nonprofit work, Jessyca advocates for artists, the arts field, and for community development that spurs economic resilience, nurtures healthy communities, and promotes equity. Jessyca holds a BA in Theatre, A Masters of Library Media, and is currently a Master of Public Administration (focus area: Planning & Economic Development) graduate candidate. In 2021, Jessyca founded Opportunity Arts, a firm to support the American creative economy.


All A.R.T./New York workshops, roundtables, and trainings feature automated captioning provided by Zoom. ASL interpretation and CART captioning services are available by request; requests must be made at least 5 business days before the event. For requests, accessibility information, or other accommodations please contact David Shane at [email protected].

Contact: [email protected]