Your 2024 Cultural Compass: New Digital Benchmarks To Guide Arts And Cultural Institutions 

Wednesday June 5, 2024
10:00am-11:30am ET

Format: In Person
Location: A.R.T./New York Spaces@520 // 520 8th Avenue, 3rd Floor, New York, NY

Facilitated by Capacity Interactive

Audience behavior has changed significantly over the past few years, rendering pre-pandemic benchmarks all but obsolete. Arts organizations need updated markers to steer their digital adaptations and adjust to the demands of today's market. Using data pulled from actual campaign results, Capacity Interactive will share brand-new digital marketing benchmarks and emerging trends for our industry, as well as address common challenges related to setting best practices for digital strategy. 

Get ready to answer questions like: How do my campaign results compare to similarly-sized arts organizations? Which Google ad types are actually worth the effort? What social platforms have the most promise for cultural institutions? You’ll walk away from this session with recalibrated goals and a refined digital focus that will set you up for success in 2024 and beyond.

ASL interpretation and CART captioning services are available by request; We kindly ask that requests for additional accommodations are submitted by Tuesday May 28. You may request accommodations directly on the registration form, or by contacting Ashley J. Hicks at [email protected]. We understand that this is not an exhaustive list, so if you have questions or if there is anything else we might be able to provide in order to make our programming accessible to you, we’d love to hear from you.